The National Jewish Assembly (NJA), Young NJA (YNJA), and CAMERA proudly hosted an exclusive “In-Conversation” event featuring Shai DeLuca, a Canadian-Israeli media personality, IDF veteran, and leading voice in the battle against anti-Israel misinformation. The event, co-hosted at the London School of Jewish Studies (LSJS) as part of CAMERA’s “Apartheid Week Exposed” initiative, attracted both young professionals and community members committed to defending Israel against slander and delegitimisation.
The evening began with an exclusive gathering of 20 young professionals, where DeLuca shared his journey from serving in the IDF’s Nahal Infantry Brigade to becoming a prominent pro-Israel advocate in Western media. He emphasized the power of digital activism, highlighting how one factual post can ripple out to challenge falsehoods and counteract anti-Israel narratives online.
The main event, attended by over 60 community members, saw DeLuca interviewed by YNJA Chair Michael Rowe, addressing key issues including Israel’s struggle in the PR war, the media’s anti-Israel bias, and the shifting nature of antisemitism in the diaspora. He pointed out that while Israelis face a physical battle, knowing exactly where their enemies are, diaspora Jews face an insidious ideological war, never knowing when or where the next attack – verbal or physical – might come from.
DeLuca also reflected on his legal battle against defamation, following a high-profile case where he successfully sued an anti-Israel business owner for slander – a landmark victory in the fight against online Jew-hatred.
Speaking after the event, NJA Managing Director Steve Winston condemned the relentless disinformation campaigns targeting Israel: “Shai DeLuca represents exactly what Jewish communities need: a fearless, articulate advocate who refuses to cower in the face of anti-Israel hostility. The war against Israel is fought on the ground, in social media, in newsrooms, and on university campuses, and it is one that we cannot afford to lose. The NJA is proud to partner with CAMERA in ensuring our community is armed with the truth.”
For media enquiries, please contact: office@nja.org.uk
